Social vs Search

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For a long time Google has been King and as King has needed to be respected and feared. Virtually all traffic used to come from search engines (and by that we usually mean Google) and so that is where businesses like us have focused our time. However times are changing and it’s looking like the king is going to be toppled... or is it?

Social media like Facebook and Twitter are becoming ever more important at driving traffic to websites and with traffic comes leads and with leads comes sales and so its becoming more and more important to focus on these social media outlets to attract new and existing customers. There are a lot positives and negatives with Social Media Marketing but luckily for us MDG Advertising has produced this outstanding infografic to help explain the strengths and weaknesses of Social Media and Organic Search.

(Please click image for full size version).

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(image source: http://www.mdgadvertising.com/blog/wp-content/uploads/2012/03/social-vs-...)