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Blogging is the most popular way for business (both B2B and B2C) to engage with clients and customers.It can be a very cost effective marketing communications tool, especially when compared with traditional advertising such as print and direct mail. However, blogs are not simply as a sales tool, they are about building long term relationships with customers. They create two-way conversations between company and customers that are vital for interacting with your existing and potential audience. They facilitate a better understanding of your business and allow organisations to reach out to...
Creating content that adapts to different media devices presents its own unique challenge. When people visit your website from their mobile device, what do they see? How long does it take the pages to load? Are the buttons large enough to see on a small screen? Getting these questions right will mean the difference between a positive mobile experience for the user (and ultimately a sale) and a negative experience that makes the user leave the site early and gives your brand a bad reputation.In order to achieve these goals you need to make sure your site is optimized for mobile browsing....
Have you ever wondered how the 12 days of christmas actually costs? well now you know thanks to the team at kreocafe.com
George Smith spoke this week about helping retailers prepare and revealed some brutal truths about modern consumer habits."The story of the last few decades in retail has been about the empowerment of customers," says George Smith, the managing director of Valtech. The act of making decisions about what the customer buys has switched from being under the control of retailers, to being solely under the control of customers.Speaking at WIRED Retail, Smith outlines the "three pillars" -- orchestration, integration and evolution -- that retailers can follow to thrive...
Google has unveiled a project that offers web users the option to pay to visit sites rather than see adverts.Dubbed Contributor, users can pay a monthly fee of between $1 to $3 for ad-free sites.When those who have paid their subscriptions visit a participating site they will see pixelated patterns replacing the adverts.It has so far signed up a handful of websites, including ScienceDaily and Urban Dictionary, to test the system.Access to the service is currently by invitation only and interested websites can sign up to be on the waiting list.Contributor describes itself as "an...
Finding great customers is the key to any successful business and for most salesmen, reaching sales targets involves hours of wheeling and dealing, chasing the unlikeliest of leads, and an endless stream of conversations with people who aren’t listening. However this is not always the case…How do I find great customers?The first step is identification. You need to step back and think “What do my great customers look like?”Looking at your business strategy and your current customer base is the key to identifying great customers. More often than not Salesmen are trying...
Want to rank better in Google? If you're an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook, or Twitter. This infographic from Search Engine Land shows you how.
For a long time Google has been King and as King has needed to be respected and feared. Virtually all traffic used to come from search engines (and by that we usually mean Google) and so that is where businesses like us have focused our time. However times are changing and it’s looking like the king is going to be toppled... or is it?Social media like Facebook and Twitter are becoming ever more important at driving traffic to websites and with traffic comes leads and with leads comes sales and so its becoming more and more important to focus on these social media outlets to attract new...
Languages are Awesome. Everyone speaks at least one but the huge variety of languages on this planet is truly outstanding and the UIC London Language school  have created this incredible info-graphic containing some truly amazing facts.If your business is based in a bi-lingual country or your customers are diverse and a significant proportion speak another language then maybe its time to upgrade your site to reflect your diverse customer base and get a multilingual website? If so Mitkom create fantastic and affordable multilingual websites. This info-graphic shows how...